Having a great product is sure to net you some sales, but in the long run, your company is nothing if it does not have a good and strong customer service backing it up. No matter how good you can deliver, most people will turn away in disgust and never look back if they feel like they have not been treated with the utmost respect or met with speedy resolutions to their problems. It makes a company look unprofessional for the most part, so how does one know if they have “good customer service”?
The mentality of “the customer is always right” remains, to this day, the key to having your brand trigger good feelings within a customer, which is ultimately what you want. Companies that are focusing on this aspect of themselves, and that are exceeding industry and customer expectations, are the ones that are coming out on top.
Good customer service can come in many forms. Some believe it is a service that provides solutions to problems in a timely manner. Others believe it is a service that is always pleasant and overly interested in your individual needs at any given time. There isn’t necessarily a right or wrong answer, but studies show that, for example, millions of possible online transactions are essentially obstructed because the customer cannot find the answer to their question. This has to do with site navigeability as well as a strong customer service, but this is another matter for another time.
The two most popular ways you can develop a good customer service for your company is having everyone in it follow two major things: don’t make the customer wait and build their trust. The former has to do with the fact that people in general are very impatient and cannot afford to find ten different ways to answer a simple question. The latter has to do with transparency. If you can provide all the right information your customer needs without bouncing them between your coworkers and truly understand their problem, you will begin to establish a dedicated customer. Once a customer becomes dedicated, you may just have them for life. This is why customer service is so important for a constant and steady flow of company revenue.
All in all, if your customer service is friendly, quick, responsive, and can answer questions in a relevant manner, you have established a good customer service. Remember, your customers may play the biggest part in your success, but the biggest growth for that success comes from within.