Advantages and Disadvantages of Conducting Survey

Posted on August 19, 2019 in Survey

Author:
Ruby Dutt

As we all know, a survey is a data collection tool used to collect data and information about the public. Surveys are commonly used in psychology research to gather self-report information from learning participants. A survey may concentrate on realistic information about individuals, or it might purpose to obtain the opinions of the survey takers.

Advantages of Using Surveys

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One of the large advantages of using surveys in the psychological analysis that they let analysts collect a maximum quantity of information relatively quickly and inexpensively. A survey can be carried out as a structured interview or as a self-report measure, and information can be gathered in person through a phone call, or on a computer.

  • Surveys allow analysts to gather a large amount of information in a relatively very short period.
  • Surveys are cheap than many other data gathering methods.
  • Surveys can be developed quickly and administered simply.
  • Surveys can be used to gather data on a wide range of things, such as past behaviors, personal facts, perspectives, and judgments.

Disadvantages of Using Surveys

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One capability issue with written surveys is the non-response bias. Researchers adviced that return rates of 85 percent or greater are considered excellent, but anything below 60 percent might have an adverse effect on the sample.

  • Underprivileged survey construction and administration can ruin otherwise well-designed studies.
  • The answer choices provided in a survey may not be a correct reflection of how the players really feel.
  • While random sampling is commonly used to select players, response rates can bias the outputs of a survey.
  • The social appeal bias can lead people to answer in a way that makes them appear better than they really are. For instance, a respondent might inform that they engage in more healthy attitudes than they do in real life.

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