Today, desktops are quickly becoming a thing of the past. More and more people are locked to their smartphones, tablets, phablets, and laptops as the digital age is becoming more mobile. If you or your company is going to be searched, you can bet half of those searches will be done on a mobile device. As mobile is sweeping the browsing arena, it is up to companies to take advantage of this by making themselves more accessible through the smaller screen. Companies that are not mobile device-friendly today are losing out to their competitors. Here are 4 reasons why you need a mobile site:
1. Starting From The Beginning Is Unnecessary If you think you need to start from scratch to get your mobile site up and running, you would be misinformed. If your main site is a WordPress or Joomla, components can be installed and added in order to conveniently fit mobile devices with no extra work required. This goes for any screen size, so you don’t have to worry about that either. If this is not an option, have your web developer recreate your main pages for mobile surfing.
2. Immediacy Everyone carries their smartphones with them at all times and use them more often than not to make quick real-time decisions. Which exit to take on the road, which shirt to buy, or what cold medicine is best, are some examples. Having a mobile presence means that your customers can make quick decisions about choosing you as well.
3. It’s Easier For People To Read We all know of sites we’ve been on with our mobile devices that were not mobile friendly. All the pinching, zooming, and screen rearranging is a recipe for disaster. Having a mobile site eliminates these frustrations for customers and makes them that much more interested in knowing what you are all about by reading your content.
4. Higher Search Rankings If you want to start establishing a strong presence on the various search engines out there, having a mobile site is definitely the best way to do that. Most search engines like Google, Bing, and Yahoo! rank sites that are optimized for mobile devices higher than the rest. This means higher web traffic for you as well, which does wonders for all kinds of revenue boosting, such as advertisements.
With mobile Internet use surpassing desktop use, mobile-friendly websites are a definite must. Be sure to take advantage of all that mobile sites have to offer and at the same time keep a step ahead of your competition. Does your site have a mobile version yet?